Business
‘It will never return to normal’: Telstra boss warns business needs to adapt to survive – Sydney Morning Herald
The uncertainty of 2020 is the new normal – the world has changed and the old one has disappeared, says Penn.
It was fitting that Penn made the remarks to an audience of businesspeople from his home office in Melbourne rather than a tower in the Victorian capitals CBD.
It was a speech that could well have been titled disrupt or die from an executive who has had a difficult first-hand experience of just that. Telstra had its broadband monopoly regulated away 10 years ago.
It spent plenty of time fighting it but had to ultimately adapt.
It has needed to spend billions of dollars, cut billions in costs, undertake…
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