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CBA claims personalised digital banking will be its competitive edge – NEWS.com.au
CBA claims personalised digital banking will be its competitive edge
Commonwealth Bank has bet on personalised digital banking services to give it an edge over its three major rivals. In a tech update on Thursday, CBA chief executive Matt Comyn said the country’s largest banking group would accelerate its digital overhaul by tailoring user experiences to individual customers.
The big four bank wants to add new features to its app that predict when a customer’s bills are due, and personalise rewards and deals to a consumer’s tastes.
“Our investment in technology including…
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