Amazon Prime membership is growing at a record pace

This article was originally published on Fool.com. All figures quoted in US dollars unless otherwise stated.

With more people doing their shopping online these days, it’s no surprise that Amazon.com Inc (NASDAQ: AMZN) Prime membership continues to climb, even in the highly saturated United States market. As of the end of 2020, 142 million domestic consumers had access to a Prime membership, according to Consumer Intelligence Research Partners.

What’s surprising about the numbers is just how fast Amazon added Prime memberships last quarter. “After several quarters of slower growth, consumers joined Prime at a rate last seen more than four years ago,” said CIRP co-founder Josh Lowitz. For the full year, Amazon added 30 million Prime…