Business
A Google exit could open door for publisher deals with smaller players: ACCC – Sydney Morning Herald
Chairman Rod Sims said Google’s market dominance had created a “take it or leave” bargaining environment but competition could encourage smaller search engines…
If you had, for example, two or three search engines that had much more equal market share than is the case now, then you dont have a bargaining power imbalance and it may well be that the code doesnt apply, Mr Sims said. They will still do deals with news media businesses because competition will encourage them to do so.
Mr Sims said Googles market dominance had created a take it or leave bargaining environment for publishers.
Google holds 94 per cent search engine market share in Australia. Its…
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