Amazon’s ad business will dominate the 2020s

This article was originally published on Fool.com. All figures quoted in US dollars unless otherwise stated.

Amazon.com, Inc‘s (NASDAQ: AMZN) ad business might’ve been overshadowed in 2020 amid the boom in e-commerce that occurred as consumers stayed home and did more shopping online.

But the ads people see on Amazon’s marketplace, Twitch, and its Fire TV platform grew right alongside its retail operations. Through the first 9 months of 2020, Amazon’s other revenue line item, which consists primarily of advertising, increased 45%.

That strength is expected to continue into the middle of the decade. Advertisers expect to spend larger and larger percentages of their ad budgets on Amazon ads over the next couple of years, according…