Virgil Abloh takes ‘seasonless’ approach in Louis Vuitton menswear launch – The Guardian

With physical fashion shows on hold, Louis Vuitton has presented its take on the digital fashion show, with a menswear film that blended animation and photography like a trippy take on Who Framed Roger Rabbit.
The three-minute film featured cartoon characters that bounced off landmarks in an empty Paris: an uncanny Kermit-esque frog loomed over the Arc de Triomphe; a pterodactyl soared over the River Seine. There were few clothes aside from one suede jacket and a couple of Vuitton-branded boiler suits with face masks which, a press release explained, was because the collection would launch gradually over coming months, travelling by sea to eventually be shown at a physical show in Shanghai on 6 August.
The labels menswear artistic director, Virgil Abloh, told trade title WWD that this new approach would be seasonless and that, rather than returning to the status quo, he wanted to use the enforced disruption to propose a new system.
The event on Friday was preceded by the launch of a $1m (£800,000) scholarship fund for black creatives by Abloh, who faced a huge backlash for his comments about looting following George Floyds murder.
Abloh was was pilloried for expressing disgust at the damage to streetwear designer Sean Wotherspoons shop and mocked for donating only $50 to a protesters bail fund.
The scholarship is intended to change that conversation, its initial $1m endowment with more investment planned available to support at least 100 students of academic promise of Black, African-American, or of African descent through a range of educational programmes.
Even before the recent backlash Abloh had often faced criticism for his stated tactic of tackling representation in fashion in a Trojan Horse manner, through his perspective and work.
In the tone of 2020, I come under the microscope a lot, Abloh told Vogue on Thursday, speaking about the launch of the scholarship. That same microscope doesnt focus on others. But thats the way the chips have landed.
Im not gonna go back to business as usual and pretend that the awakenings that were still in the midst of arent happening, he continued. I didnt take it lightly before but I think that, because my voice wasnt distinct and loud enough, it didnt resonate. To me, its always existed in my work for those who look at my work But, since so many people wanna know more: here. Caveat: its on my terms.

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