Is it too late to buy Premier Investments (ASX:PMV) shares?

The Premier Investments Limited (ASX: PMV) share price was on fire on Wednesday following the release of a trading update.

The retail conglomerate’s shares ended the day 13% higher at $25.35.

At one stage, the Premier Investments share price was up almost 19% to a record high of $26.70.

How is Premier Investments performing?

Premier Investments’ update revealed that its Retail business has been performing exceptionally well during the first half of FY 2021.

As a result, the company is expecting this side of the business to deliver earnings before interest and tax (EBIT) of $221 million to $233 million for the 27 weeks ending 30 January.

This will be up between 75% and 85% on the EBIT of $126.1 million it achieved during the 26…