General
Coon Cheese changes name to Cheer Cheese, pledging to ‘build a culture of acceptance’
Coon Cheese has been renamed Cheer Cheese after a long campaign by activists who said it had racist connotations.
Key points:
- Saputo Dairy Australia said the name change would reinforce values of acceptance and respect
- The company’s website previously said the cheese was named after Edward Coon, who holds a patent for a cheese-making process
- But Dr Hagan said his research showed Mr Coon was an uneducated factory worker added to the patent 10 years after the cheese was sold
Saputo Dairy Australia, which owns the brand, confirmed it was changing the name in July last year following calls led by academic Stephen Hagan for a rebranding.
“I said that the cheese brand was offensive, I said that it demeans people of colour,” Dr Hagan told the ABC…
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