Why the Boart Longyear (ASX:BLY) share price is rocketing 50% today

The Boart Longyear Ltd (ASX: BLY) share price has been the top percentage riser on the ASX so far today. This comes after the company announced it has engaged the services of a world-renowned advisor to provide it with strategic recommendations.

At the time of writing, the Boart Longyear share price is racing 52.94% higher to $1.04. This is just below its intraday high of $1.05 that was achieved mid-morning.

What did the company announce?

The Boart Longyear share price is gaining significant interest today with investors scrambling to get in on the action.

Prior to the market’s open this morning, Boart Longyear advised it has engaged multinational investment bank and financial services firm Rothschild & Co to assist with the…