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Here’s why the Bubs (ASX:BUB) share price crashed 40% lower in 2020

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The Bubs Australia Ltd (ASX: BUB) share price was a very disappointing performer in 2020.

Over the 12 months, the goat milk infant formula and baby food company’s shares lost a massive 40% of their value.

Why did the Bubs share price crash lower in 2020?

As with its larger and profitable rival A2 Milk Company Ltd (ASX: A2M), 2020 was a tale of two halves for Bubs.

At one stage the company’s shares were up 19% year to date to a 52-week high of $1.19. Investors had been buying its shares after it delivered a strong third quarter update for FY 2020.  

That update revealed record quarterly revenue of $19.7 million, which was up 67% on the prior corresponding period and a 36% lift on the second quarter.

But what was getting…



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