Facebook is preparing to copy Cameo

This article was originally published on Fool.com. All figures quoted in US dollars unless otherwise stated.

In a move that has become all too familiar, Facebook Inc (NASDAQ: FB) has noticed an upstart social media app that is gaining traction and wants to take a bite out of the smaller company’s growth. The dominant social media network has deployed this playbook countless times over the years, oftentimes attempting to acquire a promising new start-up while simultaneously threatening it by competing through copying.

The latest target is Cameo, an app that allows users to pay celebrities to deliver personalised messages.

Coming after Cameo

Bloomberg reports that Facebook is developing a new feature called Super, which very…