Redbubble (ASX:RBL) share price jumps 12% to record high

The Redbubble Ltd (ASX: RBL) share price was a very strong performer on Wednesday.

The ecommerce company’s shares jumped 12% in afternoon trade to finish the day at a record high of $6.11.

This means the Redbubble share price is now up 460% since the start of the year.

Why did the Redbubble share price storm to a record high?

Investors appear to have been buying the company’s shares for a couple of reasons.

The first is a series of positive updates from fellow ecommerce companies such as Kogan.com Ltd (ASX: KGN) and Mydeal.ComAu Pty Ltd (ASX: MYD) that demonstrate that the online shopping boom has continued.

This was particularly the case during the Black Friday and Cyber Monday promotional period, where a number of buy now pay…