Is the Coles (ASX:COL) share price a buy for 2021?

The Coles Group Ltd (ASX: COL) share price has been a very strong performer in 2020.

Since the start of the year, the supermarket giant’s shares have risen an impressive 22%.

Is it too late to buy Coles shares?

Although the Coles share price has been on fire this year, analysts at Goldman Sachs believe they can still go higher from here.

This morning the broker retained its buy rating and $20.50 price target on Coles’ shares following the company’s appearance at its Black Friday Investor Series event.

COVID-19 trading.

At the event, Coles’ Chief Financial Officer, Leah Weckert, presented and spoke positively about the company’s performance and prospects.

In respect to COVID-19 trading, Goldman Sachs noted: “Sales remain…