Business
Ikea ditches 70-year-old catalogue in move to digital advertising – NEWS.com.au
Ikea ditches 70-year-old catalogue in move to digital advertising
Swedish furniture giant Ikea has ditched its glossy catalogue as part of its shift towards digital advertising.The budget homewares retailer on Monday announced the publication of its regular catalogue would end, saying its popularity has decreased due to changing consumer habits to online retail.
Ikea’s catalogue has been in circulation for 70 years and at its height was distributing more than 200 million copies in 32 languages across 50 different markets.
In 2019, global online retail sales increased…
-
General12 hours agoQantas terminal at Melbourne Airport evacuated and flights delayed due to fire
-
General24 hours ago‘Brumby Bill’ recognising heritage value of wild horses to be scrapped in NSW
-
Noosa News21 hours agoJane Edmanson hangs up her Gardening Australia hat, reflects on labour of love behind show’s success
-
Business23 hours ago3 ASX stocks I’d trust with $10,000 for the next decade