Facebook to acquire Kustomer in $1 billion deal

This article was originally published on Fool.com. All figures quoted in US dollars unless otherwise stated.

Facebook Inc (NASDAQ: FB) announced in a blog post on Monday that it would acquire privately held start-up Kustomer. The company provides a customer-relationship management (CRM) platform that helps businesses manage customer communications across a variety of channels.  

The price of the deal wasn’t disclosed but was reportedly worth just over $1 billion, according to a report in The Wall Street Journal, citing “people familiar with the matter.” 

One of the consequences of the pandemic has been an acceleration in the digital transformation. Facebook noted this shift, pointing out that “texts and messages have become…