Business
BMW Launches Bizarre Marketing Campaign To Defend Its Ugly Car – Gizmodo Australia
The 2022 BMW iX, like many recent big-grilled automobiles from the Bavarian automaker, has drawn torrents of criticism for its polarising styling. But instead of…
The 2022 BMW iX, like many recent big-grilled automobiles from the Bavarian automaker, has drawn torrents of criticism for its polarising styling. But instead of just letting the complaints slide, BMW is defending the electric iX using a strange new marketing campaign called Whats your reason not to change? The automaker even uses the phrase OK Boomer on Twitter, and defended itself against a complaint that the vehicle looks like an Allegro with squirrel teeth, referring to an Austin model. Again,…
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