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‘OK Boomer’: BMW defends ‘hideous’ new iX electric car – NEWS.com.au
‘OK Boomer’: BMW defends ‘hideous’ new iX electric car
BMWs bold defence of its latest styling is causing problems for the brand.The prestige marque made headlines with bold new looks for important models this year. Petrolheads have long aspired to own a BMW M3 sedan or its two-door M4 cousin, while the new BMW iX electric SUV represents the high-riding, battery-powered future of the brand.
Both wear enormous vertical front grilles likened to beavers or bugs bunny.
It’s fair to say reactions to the new look have been more than mixed.
Responding to a…
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