Business
Merino Sisters commercial promoting Aussie wool in China goes viral reaching 230 million – NEWS.com.au
Merino Sisters commercial promoting Aussie wool in China goes viral reaching 230 million
A funny commercial of the Merino Sisters has gone viral in China. The advertisement – in an attempt to make wool popular in China – has been viewed almost 10 million times and has had more than 230 million impressions.
The marketing campaign explains the benefits of wool to a Chinese audience with Chinese celebrity Loura Lou interviewing three Merino sheep.
Funded by the Australian Wool Innovation’s The Woolmark Company, the Merino Sisters campaign is aimed at making “prestigious Merino wool” popular…
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