Business
Optus buys Amaysim for $250m – The Australian Financial Review
Optus has announced a plan to acquire ASX-listed Amaysim in an all-cash deal, as it launched its own new brand to target budget-conscious consumers.
“Optus will keep the Amaysim brand intact and this deal will provide the certainty and backing Amaysim needs to power ahead and accelerate its growth in the MVNO segment.
Amaysim founder and chief executive Peter OConnell said he believed Optus would be a safe pair of hands for the brand’s customers and also its staff. Wolter Peeters
Amaysim said the sale followed a strategic review of its options and that the offer gave shareholders a premium and certainty in an increasingly competitive market….
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