Technology
$10 Woolies food item flying off the shelves – Tweed Daily News
The ready meals from an Aussie company have been selling out since hitting shelves in June, helping to create a booming new business.
Michael Fox is a vegetarian and an entrepreneur who turned his search for a replacement for meat that looked and tasted like the real thing into a booming business.
The Sydneysider started his meat-replacement business Fable at the end of last year but by June his plant-based ready meals were already being stocked in 600 Woolworths supermarkets around the country.
The plant-based braised beef was a hit, selling out in Queensland, Victoria and South Australian stores in its first weeks on shelves.
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