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Uncle Ben’s rice renamed after accusations of racial stereotyping – NEWS.com.au
Uncle Ben’s rice renamed after accusations of racial stereotyping
A Uncle Bens rice is changing its name and logo after 70 years following critcisim for perpetuating racial stereotypes.The popular rice – which is sold in Australian supermarkets – will now be known as Ben’s Original and will ditch the imagery of a black farmer from its packaging.
The US brand, which is owned by Mars Inc, had been labelled “racist” by shoppers in the wake of the Black Lives Matter movement that gained momentum following the death of George Floyd in June.
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