Health
How health officials are going viral on corona-content to share safety messages – The New Daily
Coronavirus-related posts by health officials on Twitter are more likely to be retweeted if they include video attachments than without, a new study shows.
Coronavirus-related posts by health officials on Twitter are more likely to be retweeted if they include video attachments, a new American study shows.
The researchers, from the University at Albany, believe their findings could help boost valuable communication about the pandemic.
As part of their study, the researchers analysed about 150,000 tweets shared by nearly 700 US public health agencies on Twitter between February and April to find out which ones were being shared the most.
Twitter …
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