Business
National newswire AAP turns to crowdfunding after finding itself under early financial pressure – The Guardian
AAP 2.0 chief admits ‘it’s been a lot tougher than we thought’ a month after wire saved by impact investors and philanthropists
A month after Australian Associated Press 2.0 was launched as a not-for-profit company the 85-year-old newswire is under financial pressure and appealing to the public for monetary contributions.
AAPs chief executive, Emma Cowdroy, has revealed some clients have signed for much shorter periods as they may be testing the service and they also know there is a new entrant coming into the market.
Its probably fair to say that things have been a lot tougher than we thought, Cowdroy told Guardian Au…
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