Business
2 reasons Amazon will keep taking ad sales from Google
This article was originally published on Fool.com. All figures quoted in US dollars unless otherwise stated.
Amazon.com Inc (NASDAQ: AMZN) has quickly gone from $1 billion to $15 billion in ad sales over the last four years as it ramps up its advertising businesses. While it still pales in comparison to Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL) subsidiary Google, which brought in about 10 times as much ad revenue as Amazon in 2019, Amazon’s eating into the search giant’s share of search ad spending growth. That’s very likely to continue over the next few years as a couple of key factors impact search advertising.
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