2 compelling ASX shares to buy in April 2021

It’s April 2021 already, and there are some compelling ASX share investment opportunities to look at.

No-one knows what the share market is going to do next, but it is normally a good idea to just find the best investment opportunities you can.

Some businesses may be expensive, but these two look like they could be interesting ideas:

Reject Shop is actually rated as a buy by a few different brokers, including Ord Minnett which has a price target of $10.34.

The discount ASX retail share is currently going through a transformation process where it’s cutting costs. The cost of doing business (CODB) margin improved by approximately 230 basis points to 34.9% in the half-year result, with the improvement being driven by around $8…