Business
Zara and H&M under threat from China’s little-known giant – Sydney Morning Herald
China’s Shein may be the biggest shopping site you’ve never heard of.
“You can save money, which is important when buying clothes as the fashions change so quickly,” said Rebeca Rondon, a 23-year-old student in Valencia, Spain, whose Instagram page compares dozens of styles from Shein and Zara head-to-head.
The COVID-19 pandemic has boosted online sales at retailers, giving online-only players like Shein, Britain’s Asos and Germany’s Zalando an edge over Inditex-owned Zara and H&M which have big city-centre stores.
In September, the Shein app saw 10.3 millio…
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