Zara and H&M under threat from China’s little-known giant – Sydney Morning Herald

“You can save money, which is important when buying clothes as the fashions change so quickly,” said Rebeca Rondon, a 23-year-old student in Valencia, Spain, whose Instagram page compares dozens of styles from Shein and Zara head-to-head.
The COVID-19 pandemic has boosted online sales at retailers, giving online-only players like Shein, Britain’s Asos and Germany’s Zalando an edge over Inditex-owned Zara and H&M which have big city-centre stores.
In September, the Shein app saw 10.3 millio…

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