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YouTube Takes On TikTok In US With Short-Form Videos – pymnts.com

YouTube launched its short-form video experience in beta for select users in the U.S. after a successful initial roll-out in India last month.

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YouTube launched its short-form video experience on Thursday (March 18) in beta for select users in the U.S. after a successful initial rollout in India last month, according to a blog post by Todd Sherman, the product lead for YouTube Shorts.
The number of Indian channels using our creation tools has more than tripled since the beginning of December alone, Sherman said in the post.
YouTube Shorts lets users create short videos using a smartphone. More than 6.5 billion people tuned into YouTube…

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