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YouTube starts rolling out its TikTok competitor, YouTube Shorts – The Verge

YouTube is rolling out the beta tests for its TikTok competitor, Shorts, in India. The short-form video creator will allow people to make 15-second videos, set to music, that then appear on YouTube’s homepage in a new Shorts row.

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The feature will roll out in India first
Just like Instagram did with Reels, YouTube is rolling out a new short-form video creator called YouTube Shorts that the company hopes will take some attention away from TikTok.
Reports of YouTubes short-form video creator tool came out several months ago, but now the company is launching an early beta beginning in India. Similar to TikTok, Shorts will let people make 15-second videos which can be set to music. Music is available via an in-product musi…

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