YouTube redesigns ad offering with ‘premium’ and ‘brand safe’ YouTube Select – Mumbrella

Google has launched YouTube Select in the local market, which it says will allow advertisers to more easily book ads by bringing together the existing products Google Preferred and Programs and Packages into a singular offering.
Google said the update gives advertisers more choice and flexibility, so they can reach the audiences they care about on YouTube at scale, and across screens.
Googles local director of sales, Rhys Williams, said in a media briefing this afternoon that YouTube Select is our…

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