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“You have to be careful with the word premium”: Why Hyundai won’t follow Mazda down the rocky path to premium – CarsGuide
Hyundai has confirmed its commitment to its mainstream origins, telling CarsGuide it wouldn’t be following arch rival Mazda into the premium world with vehicles like the all-new Tucson.Its Japanese rival has made a global shift towards becoming a more pre
Hyundai has confirmed its commitment to its mainstream origins, telling CarsGuide it wouldnt be following arch rival Mazda into the premium world with vehicles like the all-new Tucson.
Its Japanese rival has made a global shift towards becoming a more premium brand, trading off sales volume for more feature-packed, and more expensive, models, in a push to move to what it refers to as “Mazda Premium”.
It’s a global strategy, though one probably felt most keenly in the USA, where the brand asked…
