Technology
WPP and adtech startup Anzu bring advertising standards to gaming – Mumbrella
WPP and Anzu have announced a partnership aimed at bringing commonly accepted advertising standards to the esports and gaming space.Anzu is an adtech startup that…
WPP and Anzu have announced a partnership aimed at bringing commonly accepted advertising standards to the esports and gaming space.
Anzu is an adtech startup that specialises in integrating advertising into video games, and the partnership will see WPP agencies utilise Anzus in-game programmatic technology to reach gamers across all gaming platforms.
Anzu In-Game Advertising
Announcing the partnership, WPP and Anzu cited an increased frustration from brands at the lack of universal standards for…
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