Business
‘Worst of the worst’: why is fast fashion retailer Shein launching a reality show? – The Guardian
The company’s cheap clothes and accusations of design plagiarism seem to conflict with the purported values of its Gen Z fans
As one of the biggest fast fashion companies on the planet, Chinese retailer Shein (pronounced she-in) holds its loyal community of Gen Z customers close through its domination of social media platforms.
The brand, famous for its ultra-cheap bike shorts,…
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