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Women ‘risk’ grey hair to feel authentic – EurekAlert

Many women ”risk” allowing natural grey hair to show in order to feel authentic, a new study shows.

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Many women “risk” allowing natural grey hair to show in order to feel authentic, a new study shows.
Researchers from the University of Exeter surveyed women who chose not to dye their grey hair, and found a “conflict” between looking natural and being seen as competent.
Participants in the study – mostly from English-speaking countries – belonged to online groups whose members allow their natural grey hair to show, and the researchers noted “solidarity and sisterhood” among these women.
“We are…

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