Business
Women dip into market for Adore Beauty’s listing – Sydney Morning Herald
The online retailer’s ASX landing has been buoyed by its customers, as first-time women investors rushed to invest in one of the few women-led companies on the…
“To me that’s just wonderful and that’s why representation matters.”
Adore’s listing is the most valuable float this year and it is the biggest women-led business to list on the ASX, with Ms Morris as co-founder and Tennealle O’Shannessy as chief executive.
Ms Morris said lots of the women investing were very familiar with the company and the products it stocks, including cult beauty brands like Aspect, The Ordinary and Skinceuticals.
“If you’re a customer of a business then you understand what…
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