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With calls for fresh COVID vaccine ads, what can we learn from past campaigns? – ABC News

HIV survivors and their advocates believe Australia should learn from the HIV/AIDS public education campaigns of the past as experts call for a COVID vaccine advertising…

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Public health experts are calling for an urgent rethink of the public awareness campaign connected to Australia’s coronavirus vaccine rollout.
Some are looking towards the effectiveness of the country’s infamous HIV/AIDS Grim Reaper campaign from the 1980s.
But not everyone’s convinced. The peak support body for people with HIV said the Grim Reaper campaign marginalised the LGBT community.
A third of Aussies are vaccine-hesitant
Since the country’s COVID-19 rollout began in February, just 13 per…

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