Wine in a can is here, but stigma and tradition are major hurdles for the tinned beverage

Up against perceptions of “no glass, no class” and “drinking wine out of a tin”, beverage market analysts nonetheless say canned wine is an emerging market.

The United States, United Kingdom and Australia are the three leading markets, says Daniel Mettyear, head of wine at IWSR, which conducts market research for clients including beverage companies.

He said the main drivers for canned wine were portability, convenience, and sustainability, the last point being especially important to younger consumers.