Business
Why Tiffany is still the world’s most iconic jewellery brand – Telegraph.co.uk
As LVMH pulls out of the $16 billion deal – set to be its biggest-ever acquisition – Sarah Royce-Greensill delves into Tiffany’s legend
It was set to be the biggest-ever acquisition for LVMH: in November 2019, it was announced that the French luxury goods conglomerate had agreed to pay $135 per share for American jeweller Tiffany & Co, in a deal valued at $16.2 billion.
On September 8, it was revealed that the deal was off, with the two companies engaged in a legal battle. Rumours that the merger might not go ahead began in March, as the luxury market began to feel the effects of the Covid-19 pandemic.
The merger was expec…
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