Why The Portals Are Worried About Facebook

The real estate industry has always had a love hate relationship with the portals. While it’s the portals that own the best audience for property buyers – and are therefore an important part of any vendor’s marketing spend – the charging models and sense of dependence has always irked agents. No-one likes being obliged to pay for a service you feel you have little control over. 

But the portals and the technology that drives them are now more than 15 years old. And over the past 3…