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Why social media has changed the world — and how to fix it – MIT News

“The Hype Machine,” a book by MIT Professor Sinan Aral, examines the dynamics of social media and suggests ways to prevent online information from exacerbating falsehood, polarization, and social tension.

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Are you on social media a lot? When is the last time you checked Twitter, Facebook, or Instagram? Last night? Before breakfast? Five minutes ago?
If so, you are not alone which is the point, of course. Humans are highly social creatures. Our brains have become wired to process social information, and we usually feel better when we are connected. Social media taps into this tendency.
Human brains have essentially evolved because of sociality more than any other thing, says Sinan Aral, an MIT pr…

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