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Why is Amazon so keen on gendering Alexa? – Android Central

Amazon’s Alexa is not just the only smart voice assistant that doesn’t give you the option of changing its gender, but it’s the only one whose parent company insists…

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If you watched Super Bowl LV this past weekend (and the numbers say that fewer of us did this year than since 1969), whether, for the game or the commercials, chances are that you caught Amazon’s latest spot promoting its Echo smart speakers and Alexa smart voice assistant. In the ad, a woman daydreams about what the “ideal vessel” for Alexa would be in her mind. She then conjures up a sultry fantasy featuring 2020 People Magazine’s Sexiest Man Alive, Michael B. Jordan. That’s right, Erik Killmonger…

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