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Why Apple may be forced to release a cheap iPhone 12 – The Australian Financial Review

If rumours are true, the world’s most profitable phone maker may release a lower-cost iPhone at the risk of undercutting sales of its premium-priced models.

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Juha Winter, associate director in the global wireless practice at Strategy Analytics, says the Android world has already been forced to make the transition to mid-tier pricing.
Globally, the biggest-selling Android phone is now Samsung’s Galaxy A51 a mid-tier phone that retails for $599, less than half the price of Samsung’s premium non-folding phone, the Note 20 Ultra. Of all the top 10 best-selling Android phones in the second quarter this year, not a single one was a “flagship” phone, Mr Wi…

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