White strawberries just one of the new varieties being developed in Australia

Australia’s leading strawberry breeder is on a delicious quest to release a striking pure white fruit that is ripe when the seeds on its skin turn red.

Senior scientist Jodi Neal and her team have already perfected the colour of the stunning strawberry, which is white-fleshed to its core.

But the work on the novelty new variety will not be complete until the taste is judged as being just right.