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Where the bloody hell is it? Did Scott Morrison lie about the report that saved his bacon at Tourism Australia?

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Scott Morrison was sacked as managing director of Tourism Australia in 2006 with a year left to run on his contract. For 14 years the reason for the sacking has remained one of the best kept secrets in Parliament, with the Liberal tourism minister at the time, Fran Bailey, never revealing what led to the sacking of the man who went on to become Prime Minister of Australia.

There has been considerable conjecture, but it is clear that the lack of transparency and accountability surrounding the $180 million tourism campaign – the oft-ridiculed “So where the bloody hell are you?” – and the awarding of a contract to M&C Saatchi played a key part.

The campaign’s tender process was heavily criticised by the advertising industry, with…



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