Technology
What Happens When the Web’s Cookies Crumble – WWD
When Google kills off cookies, it won’t swap in “alternative identifiers to track individuals.” Here’s what that means for brands.
Having previously revealed the upcoming demise of cookies in its platform, Google pledged this week that it won’t swap in a similar web tracker. But that doesn’t mean there are no other plans in the works.
“Instead, our web products will be powered by privacy-preserving APIs, which prevent individual tracking while still delivering results for advertisers and publishers,” wrote David Temkin, Google’s director of product management, ads privacy and trust, in a blog post. APIs, or application programming…
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