Sport
Watch-watch: Who’s rocking a hideously overpriced timepiece this season? – CyclingTips
US$120,000 watches, sponsorship wars, and a political crisis in the making.
As time ticks down to the first WorldTour race of 2021, ink is drying on the final sponsor deals of the year. Bikes and helmets and components have found new homes. Logos have been carefully placed on lycra. A fragile equilibrium had settled.
Until five hours ago. The seismic revelation broke overnight that UAE-Team Emirates has netted a big fish: ugly luxury watch brand, Richard Mille.
All of which can mean just one thing. Thats right: its time for an instalment of Watch-watch.
A horo story
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