WA brand behind cheekily named viral hot sauce set to ride ‘Australian Made’ wave – Sydney Morning Herald

Since the pandemic hit, Bunsters sales doubled to about $400,000 or five tonnes of sauce. More than half of that was in the US.
Ms Bunster put that jump down to the companys online focus, as well as more people trying to jazz up their “crappy” home cooking.
She said as the pandemic wore on, people placed more value on Australian-made products using Australian ingredients.
With that behaviour change in mind, Ms Bunster turned her attention to the rest of the condiment shelf and has launched a crowdfunding campaign to ride the wave of Australian-made popularity.
Were Australian, our sauce is made in Australia, by Australian people, using Aussie ingredients and our money stays on Aussie soil, she said.
We realised to create more products you need more money and weve seen this opportunity with the Australian-made bandwagon and saw all these foreign products in my cupboard.
We want to make a condiment for everyone. There are no fantastic condiments in Australia.
Ive made a fancy barbecue sauce with truffle oil and cacao. I want to do that for every category.
The Birchal crowdfunding campaign raised $300,000 before it was opened to the public, smashing Ms Bunster’s $100,000 goal. The money will go toward developing new sauces and expanding the company into new markets such as Europe.
She went down the crowdfunding route to avoid corporatisation of her brand and give her fans the opportunity to become future sauce testers.
We want to do more without us to go to private equity who tell us to go offshore or use cheaper ingredients, Ms Bunster said.

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