Business
Vitable raises $5.5m to drive at-home disruption in vitamins – The Australian Financial Review
Customer numbers climbed tenfold in 2020 for the group which delivers personalised sachets of vitamins to households.
Vitable uses an algorithm built by nutritional experts to tailor personalised sachets of vitamins and supplements for customers after they answer an online questionnaire. The sachets are delivered to households. The vitamins are made by contract manufacturers.
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