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Virgin’s flight plan: Profit before market share – The Australian Financial Review

Profitability will be the crucial measure by which Virgin’s new owner, Bain Capital, will judge decisions to alter its network in a post-pandemic environment.

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Mr MacLeod, asked whether there were plans to catch up with Qantas and battle it for market share, said: “Profitability will be our key metric going forward.”
“If the demand doesn’t materialise, we’…

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