Business
Virgin to ditch free meals, snacks, drinks in economy? – Executive Traveller
The airline is betting that travellers are willing to trade a snack and a drink for a cheaper airfare.
Executive Traveller exclusive
Vrgin Australia is expected to remove free food and drinks from economy class and potentially adopt a ‘buy on board’ model when new owners Bain Capital reveals its plans for the rescued and rebooted airline next month
The move is part of a sweeping push to lower Virgin’s cost base and reduce ticket prices framed around the airline’s new ‘value’ proposition while also ensuring a solid margin for the company.
Sources inside the airline with knowledge of the plans tell…
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