General
Virgin Australia’s bookings jump 40pc weeks before the government’s cheap airfares begin
Virgin Australia’s bookings jumped by 40 per cent yesterday after the federal government announced it would be subsidising half-price domestic flights between April and July.
Key points:
- Virgin Australia’s bookings have jumped significantly in the last 24 hours
- But the federal government’s half-price airfare offer does not begin until April
- Greyhound Buses warns the subsidised airfares may send it to the wall
Jayne Hrdlicka, Virgin’s chief executive, said the airline’s website had seen a huge boost in activity and it is hoping to capitalise on that activity with its own private “flash sale” of tickets later today.
“Our bookings were up 40 per cent yesterday and the half-price fares aren’t there yet,” she told ABC News Breakfast on Friday.
“The…
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